Hi Guys, Mark here!
Building niche sites is a lot like French Bread.
For years, the fantastic, traditional artisan made baguette was deteriorating due to being mass produced. The wonderful symbol of the french diet, with it profound craftsmanship was dying.
There were even billboards around Paris saying
EAT BREAD OR THERE WON’T BE ANY,
meaning support your local bakery or it will go belly up.
So guess what. THEY WERE ABLE TO MASS PRODUCE BREAD but make it as good as a bakery.
HOW?
They made a circular oven, and around it was a bakery separated into wedges. IN each wedge was a master baker, with a helper.
He/She could produce a number of loaves each day, masterfully made to supreme standards.
But then you multiply that by all of the other bakers who shared the oven.
Voila! High Quality, semi mass produced.