Blogging – Web Hospitality

Welcome! Do you know, what that word implies to me? WELCOME! It means, come in, be comfortable, find nourishment and company here. Find warmth, Hospitality and companionship. Be at home here. Why am I saying this? Because what  separates the good from the bad on the internet is CARE. “Web Hospitality” I’m not sure if that is an already coined word, but if not it’s copyrighted to me, Mark Singley 2010. I only found … Read More

Life Lessons – Patience

I read years ago: don’t overestimate what you can do in a day or a week, but don’t UNDERESTIMATE what you can do in a year, or 6 months. I wanted to share this with you to remind you that what we do in Web Marketing is long term build and not a short term win. Build pages each day, brick by brick. And then, in a year look back. And by all means … Read More

Life Lessons – Critical Step – Find a Teacher

In my last lesson, I talked about how if you start something, and intend to be it, you are IT from the moment you begin. Even though you are it, recognize that you need to learn more. To Master the IT. What is the best way to Master this field? I learned this the hard way: Anything you are becoming cannot be learned from a book, you need a teacher. Why? Because with a … Read More

Life Lessons – What is Really Important, Anyway

Hi Guys, Mark here! I’ve been thinking a lot lately about what is really important. Money? Time? For me, the past two months have been my mother. She’s developed a bit of dementia, and we’ve had to move her to assisted living. If you’ve ever had to do that you know how hard it is. Luckily, she’s thriving, and well cared for. And the time I’ve spent becoming successful online has paid off in … Read More

Life Lessons – What is Sales and Why do We Hate it so Much

One thing that I believe is that we are all NOT born salespeople. Some of us are better at it, and some of us, INCLUDING ME, hate it. Loathe it. Makes me feel as cheap as a sleazy used car salesman. My old Internet buddy Brian J. Johnson said to me once “we’re salesman, after all” and I cringed. I just had a bad association with it. But making good money on the internet … Read More

Life Lessons – Niche Marketing is like French Bread

Hi Guys, Mark here! Building niche sites is a lot like French Bread. For years, the fantastic, traditional artisan made baguette was deteriorating due to being mass produced. The wonderful symbol of the french diet, with it profound craftsmanship was dying. There were even billboards around Paris saying EAT BREAD OR THERE WON’T BE ANY, meaning support your local bakery or it will go belly up. So guess what. THEY WERE ABLE TO MASS … Read More

WordPress – What is Theme?

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In the OLDEN days of the web, we had to hard code html for our pages, and if we wanted a website, we had to copy the look and feel of the site over and over so the pages looked consistent. Then we got various programs like Dreamweaver, Adobe Golive, etc that really allowed us to organize and template the sites we were building. But they were clunky, and it was hard to do … Read More

WordPress – What is a WordPress Plugin?

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WordPress by itself is pretty wonderful, but you might want more bells and whistles. That’s where WordPress Plugins come in to play. It took me a long time to realize that if I wanted something I should check out plugins. Because if I need it, somebody else does too. Do you want a pretty image gallery to show up on your pages? There are plugins for that. Do you want to add adsense so … Read More

Wisdom – I Regret Missing an Opportunity to Stay Silent

The title of this post was a bit of wisdom I got from my wise friend, Jack. “The Italians say: I regret missing an opportunity to remain silent.” This dovetailed nicely with another bit of wisdom from a colleague: “You cannot be hurt by what you do not say” Put them together, and it’s a powerful combination. I wish I had just shut up sometimes. I’m better at that now. …

WordPress – What is WordPress Anyway?

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You know, I could not wrap my head around what wordpress was and why we should use if for several years. I got to this dashboard that you are in now, got totally befuddled, and ran back to Dreamweaver with all of it’s clunky and hair pulling out problems. WordPress is much easier, far far easier. If you are new to it you just need to understand a few things about how it works … Read More

Life Lessons – Taskcrastinating

“TASKCRASTINATING” I coined this term about 10 years ago. The process of allowing oneself to be drawn into tasks that seem important and are seemingly essential to something but in actuality are a way of stalling actually doing the work. It’s a form of distraction that feels productive. I’ve been there. You know what I do? I set the stove timer for 20 minutes and then force myself to do the things that I … Read More

Life Lessons – You Are it!

Web Master Marketer Michael Cheney said to me once: “The minute you start doing something you ARE that. Don’t let anyone tell you differently.” Meaning: You launch your first website to become a web marketer and YOU ARE NOW A WEB MARKETER! You are that, you work at it, you become that. You have begun. It means, I do it seriously and with INTENT. Are you a photographer or a person who takes photographs? … Read More

Life Lessons – What is Mistake Number 1?

I want to talk about what has for me become Mistake NUMBER 1. If you are starting a web marketing or niche marketing course, you WILL make it. I’m 100% confident. I just want the time you endure it to be short. What is Internet Marketing Mistake number 1? DILUTION. The best part, and worst part of our work as emerging internet marketing is that we can get into literally any niche we want. … Read More

Life Lessons – Patience and Oreo Cookies

Hi Guys, Mark here! I was listening to National Public Radio yesterday and they have a new study out where they found a correlation between 4 year old kids and their ability to wait to eat a marshmallow, and their later success in life. Essentially, a large group of kids was tested give a Marshmallow and asked to wait as long as they could before eating it. Years later they located the kids again, … Read More

Life Lessons – The Aggravation Cost Story

When I first got to New York, I had never really worked anywhere aside from college part time jobs. My wife at the time had gotten a job, and I was going with her to New York. Frightening to say the least, but I was going to do it. I was the country boy that wasn’t going to go to New York, or maybe anywhere for that matter (maybe Baltimore) because I didn’t like … Read More

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