Life Lessons – What is Mistake Number 1?

I want to talk about what has for me become Mistake NUMBER 1. If you are starting a web marketing or niche marketing course, you WILL make it. I’m 100% confident. I just want the time you endure it to be short. What is Internet Marketing Mistake number 1? DILUTION. The best part, and worst part of our work as emerging internet marketing is that we can get into literally any niche we want. … Read More

WordPress – What is Theme?

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In the OLDEN days of the web, we had to hard code html for our pages, and if we wanted a website, we had to copy the look and feel of the site over and over so the pages looked consistent. Then we got various programs like Dreamweaver, Adobe Golive, etc that really allowed us to organize and template the sites we were building. But they were clunky, and it was hard to do … Read More

Life Lessons – You Need a Friend to Give You Perspective.

Hi Guys, Mark here! I remember seeing “Silence of the Lambs” when Hannibal Lecter says to Jodi Foster “Read Marcus Aurelius, First rule — Simplicity! Ask of all things, what is it in itself? What is it’s nature?” I’ve had to do that lots of times in this business, and just yesterday I had a major problem with some sites I was working on. I could not see the problem, and called a friend … Read More

Wisdom – And Finally, Blogging

Blogging was meant to be a web log. Not a tweet, not a facebook post, but more of a “Dear Diary”. There to read, but not to be imposed on people like the tweet about being at Starbucks, then going to the bathroom, then getting your latte. I read a statistic that 90% of the tweets are generated by 10% of the users. Add Lindsey Lohan or whoever else to that, and you get … Read More

Life Lessons – What is Sales and Why do We Hate it so Much

One thing that I believe is that we are all NOT born salespeople. Some of us are better at it, and some of us, INCLUDING ME, hate it. Loathe it. Makes me feel as cheap as a sleazy used car salesman. My old Internet buddy Brian J. Johnson said to me once “we’re salesman, after all” and I cringed. I just had a bad association with it. But making good money on the internet … Read More

Life Lessons – Niche Marketing is like French Bread

Hi Guys, Mark here! Building niche sites is a lot like French Bread. For years, the fantastic, traditional artisan made baguette was deteriorating due to being mass produced. The wonderful symbol of the french diet, with it profound craftsmanship was dying. There were even billboards around Paris saying EAT BREAD OR THERE WON’T BE ANY, meaning support your local bakery or it will go belly up. So guess what. THEY WERE ABLE TO MASS … Read More

Life Lessons – Critical Step – Find a Teacher

In my last lesson, I talked about how if you start something, and intend to be it, you are IT from the moment you begin. Even though you are it, recognize that you need to learn more. To Master the IT. What is the best way to Master this field? I learned this the hard way: Anything you are becoming cannot be learned from a book, you need a teacher. Why? Because with a … Read More

WordPress – What is WordPress Anyway?

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You know, I could not wrap my head around what wordpress was and why we should use if for several years. I got to this dashboard that you are in now, got totally befuddled, and ran back to Dreamweaver with all of it’s clunky and hair pulling out problems. WordPress is much easier, far far easier. If you are new to it you just need to understand a few things about how it works … Read More

Life Lessons – Fear, Fear, Always Fear

There is a fearsome predator marketing. It preys on fear, and preys on our desire to learn and not to act. And that predator is: The ability of a marketers to confuse you into thinking that their product is the best, that what you are doing is wrong! I get emails from folks that say “I realize I was doing it wrong and abandoned what I was doing” because I saw so and so’s … Read More

Wisdom – Don’t Fight the Phase

I’ve got a term I internally coined and don’t really share, until now. “Don’t fight the Phase” All things in life are phasic. Everything you go through, is a phase. Best not to fight it. Like a wave, better to try and ride it. Learn its boundaries, don’t make it bigger (or smaller) than it is, and ride it until it’s over. Let it transform you. By all means, find the peace and positiveness … Read More

WordPress – What is a WordPress Plugin?

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WordPress by itself is pretty wonderful, but you might want more bells and whistles. That’s where WordPress Plugins come in to play. It took me a long time to realize that if I wanted something I should check out plugins. Because if I need it, somebody else does too. Do you want a pretty image gallery to show up on your pages? There are plugins for that. Do you want to add adsense so … Read More

Life Lessons – Patience and Oreo Cookies

Hi Guys, Mark here! I was listening to National Public Radio yesterday and they have a new study out where they found a correlation between 4 year old kids and their ability to wait to eat a marshmallow, and their later success in life. Essentially, a large group of kids was tested give a Marshmallow and asked to wait as long as they could before eating it. Years later they located the kids again, … Read More

Life Lessons – Rome was Not Built in a Day

Hi Guys, Mark here! Indeed Rome was not built in a day, and guess what, they had a lot of free help in the form of slaves. There is no sin, and indeed everything to gain in considering farming out, outsourcing or just plain getting help in building good web properties. Personally, I hate to write. I really do unless it’s this stuff I write now. I have writers I use all over the … Read More

Life Lessons – You Are it!

Web Master Marketer Michael Cheney said to me once: “The minute you start doing something you ARE that. Don’t let anyone tell you differently.” Meaning: You launch your first website to become a web marketer and YOU ARE NOW A WEB MARKETER! You are that, you work at it, you become that. You have begun. It means, I do it seriously and with INTENT. Are you a photographer or a person who takes photographs? … Read More

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