My Blog

Hi Guys, Mark here! Building niche sites is a lot like French Bread. For years, the fantastic, traditional artisan made baguette was deteriorating due to being mass produced. The wonderful symbol of the french diet, with it profound craftsmanship was dying. There were even billboards around Paris saying EAT BREAD OR THERE WON’T BE ANY, meaning support your local bakery or it will go belly up. So guess what. THEY WERE ABLE TO MASS … Read More

Hi Guys, Mark here! I remember seeing “Silence of the Lambs” when Hannibal Lecter says to Jodi Foster “Read Marcus Aurelius, First rule — Simplicity! Ask of all things, what is it in itself? What is it’s nature?” I’ve had to do that lots of times in this business, and just yesterday I had a major problem with some sites I was working on. I could not see the problem, and called a friend … Read More

Welcome! Do you know, what that word implies to me? WELCOME! It means, come in, be comfortable, find nourishment and company here. Find warmth, Hospitality and companionship. Be at home here. Why am I saying this? Because what  separates the good from the bad on the internet is CARE. “Web Hospitality” I’m not sure if that is an already coined word, but if not it’s copyrighted to me, Mark Singley 2010. I only found … Read More

What is Occam’s Razor? Wikipedia has it as …The principle is popularly interpreted as “the simplest explanation is usually the correct one”… Occam’s Razor is attributed to the 14th-century English logician, theologian and Franciscan friar William of Ockham who wrote “entities must not be multiplied beyond necessity” PUT SIMPLY: If you are tired, you probably need Sleep If you are hungry, you probably need to eat If the car is puttering to a stop, … Read More

I read years ago: don’t overestimate what you can do in a day or a week, but don’t UNDERESTIMATE what you can do in a year, or 6 months. I wanted to share this with you to remind you that what we do in Web Marketing is long term build and not a short term win. Build pages each day, brick by brick. And then, in a year look back. And by all means … Read More